| MANAGEMENT |
MGMT 80 • Small Business Entrepreneurship
Instructor:
M. McMullen
Course Information: Small Business Entrepreneurship will present concepts important in the creation, assessment, growth development and operation of new and emerging ventures. A primary learning tool will be the development of a Business Plan for a venture of your choice, in which you will learn to research, analyze and develop the necessary elements of a viable Plan.
You will be asked to choose a venture to use for your Business Plan focus and to develop the Plan. Four ancillary projects are designed to help you collect and evaluate important information for the development of your Plan: the Industry Survey, the Customer Profile Analysis, the Competition Analysis, and the Location Analysis will help you to articulate the information that will be used in creating your Business Plan.
