| MARKETING |
MKTG 47 • Essentials of Marketing
Instructor: M.McMullen
Course Information: By focusing on the elements of the marketing mix, Mktg 47 students will develop the skills necessary to plan and implement a marketing strategy for a product or service. These skills are useful for both entry and mid-level marketing positions.With additional courses, identified on a transfer curriculum guide for Business Administration, students can prepare for a baccalaureate degree in this field. Refer to the College catalog for more detailed information.